ABOUT THIS COURSE
Learn how to write for the booming world of content marketing! These days, most organizations are producing a steady stream of content to help promote their brand and offerings, which is why writing for these projects is such an in-demand skill. This course teaches you the insights and techniques you need to write effective website pages, blogs, social media posts, articles, videos, ebooks, white papers and more. This is a hands-on course with plenty of real-world examples and assignments that reflect today\’s content marketing world. It\’s taught by an experienced expert and you\’ll receive practical feedback on your work.
WHAT YOU\’LL LEARN
- Learn the basics of content marketing
- Master writing that engages an online audience.
- Know how to write effectively for websites, blogs, social media, online articles and videos.
- Understand how to research and integrate SEO keywords into your web copy.
- Boost your ability to write clear and engaging web copy that consistently gets good results.