ABOUT THIS COURSE
You learned the basics of multimedia storytelling in our foundations course. You applied them to modern content marketing in the second course. Now learn the most advanced form of multimedia: the omni-channel campaign that integrates virtual and physical environments, multiple assets and technologies. You\’ll learn how to develop an effective strategy for a transmedia project and create a responsive campaign that will resonate across all platforms. You\’ll emerge with a certificate and creative portfolio that will further your progress down your path to success.
WHAT YOU\’LL LEARN
- Recognize the strategic importance of modern storytelling & omni-channel marketing.
- Produce stories that integrate content, media, technology and space across multiple channels.
- Meet established standards for production quality, and ethical and legal compliance.
- Examine conversational interfaces, chatbots, artificial intelligence, augmented reality, advanced marketing automation technologies and other emerging technologies for effectiveness and impact.
- Develop a measurable plan with key performance objectives to deliver content on time and on budget.
- Evaluate the key characteristics, quality and effectiveness of your strategy.